INVU

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Swiss Eyewear Group was founded in 2013 by a select group of eyewear experts with more than 150 years combined industry experience.

INVU™ ultra polarized was brought to market with the clear objective of launching the next generation global polarizing brand. The combination of outstanding lens performance with state-of-the-art product design offers customers an exceptional and unique experience.

INVU™ is a registered trademark of Swiss Eyewear Group (International) AG and is currently distributed in more than 70 countries worldwide.

INVU was recently named best new sunglass brand in the USA by leading optical industry trade magazines20/20 and Vision Monday

Consumer profile


25-40 YEARS MEN & WOMEN
SPONTANEOUS
IN SEARCH OF QUALITY &
FUNCTIONALITY
FRESH & MODERN

key strength


ULTRA-POLARISED LENS
TECHNOLOGY
SWISS DESIGN , ENGINEERING
&QUALITY ASSURANCE
AFFORDABLE “IMPULSE”
PRICE POINT